Diagnose & Prescribe the Right Solutions for your Salon
With over 35 years of experience in the hairdressing industry, including 7 years dedicated to educating hairdressers and another 15 years involved in selling to the same industry, I possess a wealth of knowledge and expertise
Throughout my career, I have gained a comprehensive understanding of the pain points experienced by salon owners and professionals. I have successfully implemented my system in many salons, helping them achieve their ultimate goals: increasing retail sales, optimising systems and procedures, or reigniting passion among staff members.
Meet The Salon Dr.
Hi I'm Sonia.
I specialise in training Salon Owners and their teams on Retail Sales, Effective Consultation Processes and Client Retention Strategies, which all leads to an immediate increase in revenue to your salon business.
My Point Of Difference
Unlike other salon coaches, I have a distinctive track record in successful corporate sales as a (BDM) Business Development Manager, exceeding over 5 million dollars in annual revenue.
Retail isn’t just an "add-on" — it’s a vital part of your salon’s financial success.
So, why not make the most of it? With proper training and strategies, you can naturally integrate product recommendations into client conversations, making the process seamless and effective.
No more sounding "salesy" with The Salon Dr...
Work with Sonia on a journey where the sky is the limit as she diagnoses and prescribes the right solutions for your salon's success.
"Establishing what level their skill set is at, knowing their numbers and diagnosing the salon... fundamentally is part of their job as a professional hairdresser."
Through her successful career as The Salon Dr... Sonia Tomas offers personalised training to enhance salon staff's skills.
"My ability to connect and teach in a language that isn’t pushy... really translates and gives them that excitement and passion back."
When it comes to retail sales, the divide between salon owners and staff can sometimes feel like an unbridgeable gap.
In most cases, salon owners emphasise the importance of retail sales, while staff may struggle under the pressure to meet targets, unsure of their ability to effectively recommend retail products.
Because of this, in the hairdressing industry, the word "sell" often carries a heavy burden...
But believe it or not, It's not just about "moving products"; it's about building confidence in both the staff and the client.
Without the confidence necessary to correctly educate and understand, the "sales" process can feel completely forced and extremely unnatural.
The reluctance to recommend retail to salon clients isn't rooted in carelessness or laziness. In most cases, it's a lack of confidence that holds many hairdressers back. Hairdressers know the value of the products, but they struggle to communicate that value to their clients effectively.
This is EXACTLY what I teach.
So how can The Salon Dr. help YOU?
Here's where we start. Establishing each team member's level and skill set, diagnosing the salon for gaps in service, determining the beliefs around selling, and overcoming the objections your team struggles with during the consultation process. And that is just the surface of what The Salon Dr. does. My personalised training, The Accelerator Course will undoubtedly get the excitement and passion back while generating extra sales and extra services that are part of their job as a professional hairdresser.
The Salon Dr. diagnoses and prescribes the right solutions for your salon business.
Grow your business with The Salon Dr.
Retail Sales Training
Revenue Increasing Strategies
Staff Upskilling
Business Support
Work with Sonia on a journey where she diagnoses and prescribes the right solutions for your salon's success.
"Establishing what level staff skill set is at, diagnosing the salon... fundamentally is part of their job as a professional hairdresser."
Through The Salon Dr. Sonia offers personalised training to enhance salon staff's skills.
"My ability to connect and teach in a language that isn’t pushy... really translates and gives them that excitement and passion back."
Recognising a gap in salon training, Sonia founded The Salon Dr. to provide personalised solutions. After managing her own salon and venturing into sales, Sonia's heart remained in hairdressing. She recalls, "My heart always belonged where I started, and I really never stopped cutting hair."
Reflecting on her beginnings, Sonia shares, "I started my apprenticeship in 1988, but started much earlier as a part-time rookie."
The Salon Dr. Empowering Professionals, Elevating Salons
Elevate your business with expert guidance and training. Take the first step towards success today.
Who else HATES the awkward process of trying to sell retail hair products to their salon clients?
It makes you feel so pushy and "salesy" that you might just avoid doing it all together... The problem with this is... you're struggling to make profit and reach KPI's.
Sonia Tomas, The Salon Dr. is ready to Diagnose & then Prescribe The Right Solutions for your salon...
FAQ's
What is The Salon Dr. and how can it benefit my salon/clinic?
The Salon Dr. is a specialised service led by Sonia, a hairdressing industry veteran with over 37 years of experience. We diagnose challenges within your salon, identify gaps in service, and provide tailored coaching and training to boost your sales, client retention, and staff performance. With the implementation of the proven strategies and techniques you will see immediate income growth
How does The Salon Dr. assess my salon/client needs?
We start by evaluating each team member's skill level, service gaps, and the current approach to consultations and retail sales. This diagnosis allows us to create a customised plan to address specific areas of improvement. Not only do we evaluating staff but we look at current numbers, performance metrics and client to retail ratio to assess what the true numbers look like.
What makes The Salon Dr.'s approach different from other salon / clinic coaching programs?
Our approach is rooted in decades of hands-on experience in both hairdressing and sales. We focus on practical, non-pushy training that empowers your staff to engage with clients authentically and confidently, leading to sustainable growth in sales and client satisfaction. Being very interactive with the salon owner and staff, building trust, providing strategies to up skill staff with confidence so you can claim back time.
Can The Salon Dr. help my experienced staff improve their performance?
Absolutely! Even seasoned professionals can fall into ruts or develop limiting beliefs about sales. Our training reignites their passion and equips them with fresh techniques to enhance client consultations and service upselling. We have found that the experienced staff have thoroughly enjoyed the training as it resonates with some of their old school techniques
How does The Salon Dr.'s Accelerator Course work?
The Accelerator Course is a personalised training program that revitalises your team’s enthusiasm and skillset. It covers everything from effective consultations to overcoming objections and implementing selling techniques that feel natural and professional. This can be done in salon or online. An initial discovery session to unpack where the changes need to take place in the salon or clinic
How soon can I expect to see results from working with The Salon Dr.?
While every salon is different, many of our clients see noticeable improvements in team morale, client retention, and sales figures within a few weeks of implementing our strategies. It is a 4.5 hour training course that will see your return on investment with in days of implementation. Some salon and clinics have seen immediate change straight after the training
What kind of salons / clinics benefit the most from The Salon Dr.'s services?
Our services are ideal for salons looking to improve staff performance, enhance client relationships, and boost overall sales. Whether you’re struggling with inconsistent performance or simply want to take your business to the next level, The Salon Dr. can help.
What if my team is resistant to change or skeptical about sales training?
We understand that change can be challenging, especially in environments where sales are often viewed negatively. Sonia’s training style is engaging, relatable, and designed to break down these barriers, making the process enjoyable and effective.
How do I get started with The Salon Dr.?
Getting started is simple! Contact us to schedule a consultation, and we’ll begin the process of diagnosing your salon’s unique needs and developing a tailored plan for success.
What is the cost of The Salon Dr.'s services?
Our pricing varies depending on the scope of the services required. We offer customised packages to suit different needs and budgets, ensuring you get the best value for your investment. We can tailor any salon or clinic’s needs as we pride ourselves on tailoring solutions to your own business.
