The Inner Circle is a salon business mentoring program for established salon owners ready to strengthen their leadership, improve team performance and make more confident business decisions. With personalised guidance, practical strategy and ongoing accountability, Sonia helps you identify opportunities, overcome challenges and build a more profitable, sustainable salon business.
What's Included?
12 Months of Mentorship (1:1 with The Salon Dr)
Monthly coaching sessions focused on your growth, leadership and results.
Master the Chair Program Included
Full access to structure, numbers and business systems.
Accelerator Program for Your Team
Ensuring your team is trained, aligned and performing at a high level.
Ongoing Strategy & Implementation Support
Not just ideas—real execution inside your business.
Accountability at the Highest Level
Keeping you and your team on track with clear actions and outcomes.
Leadership Development
Become the leader your salon needs to grow, scale and sustain success.
Team Performance & Culture Building
Create a team that is aligned, motivated and accountable.
Revenue Growth Strategy
Focused on increasing:
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Average client spend
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Retail performance
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Treatment uptake
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Client retention
Marketing & Client Growth Direction
Guidance on positioning, messaging and attracting the right clients.
Problem-Solving in Real Time
Support through challenges involving staffing, pricing, systems and growth decisions.
"During my 15 years of selling to the industry, I realised that so many salons were losing money everyday by not wanting retail in their salon. These salon owners were sick of telling staff to sell, or worse, sick of having stock sitting on their shelves, simply collecting dust.
The salon shelves would either look very full with a lot of money invested in retail product, or they simply looked like they were getting rid of stock with bits and pieces of it scattered across the shelves. Not only did this not look inviting to a customer, but salon owners were not interested in investing in retail products because they had been burnt by sales reps, left with too much money tied up in excessive retail that never sold.
Over the years, I began to understand that it was a combination of owners and staff members who contributed to this... and that's why I developed this course for both owners and staff members alike."
Your Next Inner Circle Experience
INNER CIRCLE RETREAT
Step away from the salon.
Make space for you.
When you’re always looking after everyone else, it’s easy to put yourself last.
The Inner Circle Retreat brings salon owners together for fresh perspectives, honest conversations and room to recharge. A chance to rethink what’s next for your business, reconnect with yourself and enjoy a few surprises along the way.
Curious about joining us in 2027?
Join the interest list to hear when retreat details and bookings are released.
Receive retreat details and secure your spot!
